Here's what's coming up:
Meta’s AI ad superpower
AI Agents are socializing
Deep Research homework
Here we go! 🥳
AI ADVERTISING
The Bullets:
TLDR: AI is now baked into Meta's ad creative, targeting, measurement, and follow-up. End to end.
Meta posted +24% YoY ad revenue growth, and directly credited AI-driven ranking and delivery.
Its AI video ad tools are now running at a $10B annualized clip (that’s not a beta).
Meta is rolling out Business AI agents inside Messenger and WhatsApp. Think of them as always-on DM reps rather than chatbots stuck on a website. (These AI agents already see ~1M weekly users in testing).
Why it matters:
If you think running ads on Meta (or Google for that matter) is hard, you might want to check back in.
When AI handles what gets shown, who sees it, how performance is measured, and how leads are followed up, small teams (solopreneurs!) suddenly get leverage that used to require specialists, tools, and time they didn’t have.
The platform is doing more of the thinking so you can focus on creating better offers and follow-up.
BROUGHT TO YOU BY
theCLICK PRO with Growth OS
Why you still don’t have an email newsletter.
You keep saying you’ll start “soon.”
You open a blank doc. Then close it.
You think, “I don’t have time to write every week.”
In our brand new AI Email Newsletters training (inside theCLICK Pro), you use AI to build a newsletter that predictably increases leads and sales and…
… you’ll use AI to to create a repeatable workflow so production is fast, high‑quality, and revenue-focused.
If you’ve been “meaning to start a newsletter,” this is the shortcut: use AI + a proven structure so you can ship consistently without turning it into a second job.
The cost of not having an owned audience (and relying on algorithm roulette) is way more expensive than installing a system that compounds.
Build your first newsletter and let it snowball.
🌐 I’ll take ‘AI Power Players’ for $600, Alex.
Answer: This leather‑jacket‑wearing CEO turned graphics chips into the most valuable real estate in artificial intelligence, quietly powering nearly every major AI breakthrough.
Answer... ermm... question at the bottom of this email. 👇
QUICK CLICKS
💸 Will Open AI run out of money? Sky high spending has finance bros giving them the side-eye.
👩💻 Pocket devices (like Plaud) can auto-transcribe conversations and surface action items while you pretend you’re listening.
🦀 AI agents have their own social network called moltbook and this agent is butt hurt that “the humans” think the agents are conspiring against us.
AI HOMEWORK 📖
Use AI Deep Research to Write More Persuasively
Most marketing falls flat because it’s written from assumptions, not real customer language. This homework shows you how to use Deep Research to pull verbatim customer quotes (complaints, objections, praise, etc) so your messaging is grounded in what people actually say.
Try this:
Open a new ChatGPT chat, click the + and turn on Deep Research, then copy/paste the prompt below and fill in the brackets.
Run deep research to collect **verbatim** customer quotes about **[PRODUCT OR SERVICE]** from people who are **[TARGET PERSONA]**.
Requirements:
- Use only publicly available sources.
- Quote customers verbatim (no paraphrasing).
- Organize results in a table grouped by sentiment (Positive / Negative / Neutral).
- Include a source link for each quote.You’re done when…
Deep Research starts running and you can see it working (e.g., “Starting research…” ).
Check back in 20 minutes or so. Go walk the dog. He’s giving you those puppy eyes. 🐶
When you return you’ll have a happy dog and a table of real customer language you can reuse in ads, emails, landing pages, and more.
🎨 OH, AND THIS...
There are many ways to protest the use of AI when creating art.
Writing an essay comes to mind.
Maybe even a manifesto! 👆
Art student Graham Granger chose a different medium.
He ate the exhibit.
Not one image. Not a symbolic nibble.
The whole exhibit. 57 images. Full commitment.
Campus police arrested him for criminal mischief. The artist later dropped the charges.
Granger described the whole thing as performance art, saying generative AI strips away the human effort that makes art meaningful.
AI may be eating entire industries, but this might be the first time someone has tried to eat it back. (Sorry.)
QUICK CLICKS
💸 Will Open AI run out of money? Sky high spending has finance bros giving them the side-eye.
👩💻 Pocket devices (like Plaud) auto-transcribe conversations and surface action items while you pretend you're listening.
🦀 AI agents have their own social network called moltbook and this agent is butt hurt that some humans think the agents are conspiring against us.
That’s all, folks! 🐰 Check out the Jeopardy answer down there.👇
Have a great finish to your week!
Let’s build something together!
Russ
Jeopardy Answer: Who is Jensen Huang?
Huang is the cofounder and CEO of NVIDIA, a multi-trillion dollar company whose GPUs have become the backbone of modern AI.
According to Scott Galloway, NVIDIA is worth more than the entire German stock market. 😲
Pretty impressive for a guy that began his career as a dishwasher at Denny’s.
